Choosing a social platform

If you’re feeling overwhelmed by all the social media “shoulds,” you’re not alone. I see it every day: small business owners and non-profits juggling Instagram trends, Facebook events, and trying to figure out if TikTok is even worth it.

Here’s the truth: you don’t have to be everywhere.

You just need to show up strong where it matters most.

In 2024, over 74% of consumers said they’re more likely to trust a business they follow actively on one well-maintained platform rather than scattered accounts across five (source: Sprout Social 2024 Index). That’s powerful.

For example, would you tag NASA in your fresh-cut flower farm post on TikTok? No. Of course not…unless you created a zero-gravity flower arrangement that’s out of this world. But you definitely should be tagging your local Farmer’s Market, local tourism organization(s), and individuals within your region who have an interest in your product on Facebook and Instagram.

Having trouble determining where to show up consistently?

Click the button below for the Platform Picker Worksheet—a simple, free tool to help you figure out where your brand can shine brightest based on your goals, audience, and content style.

Want even more clarity?

Book a Social Media Audit and let’s uncover real opportunities for your brand to thrive.